Victoria's Secret in hot water with American parents for their new beachwear line, aimed at younger women. Knickers featuring glittery slogans such as 'Call Me', 'Wild' and 'Feeling Lucky' form part of the mix alongside brightly coloured hoodies and jersey basics. Stuart Burgdoerfer, the chief financial officer and executive vice president of Victoria's Secret brand owner Limited Brands, may have fuelled the belief that Bright Young Things was in fact a new line aimed at a younger audience when he was quoted as saying: "When somebody's 15 or 16 years old, what do they want to be?
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Despite being more age-appropriate, even the photographs for the "femme" collection are unsettling. The way the young-looking model is posed with that sunglasses-wearing teddy bear--she's made to look like a child, while the actual children are made to look like adults. What do you think?
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There is something absurd about a pre-pubertal girl wearing thong underwear—but I see it all the time. So why do moms let their daughters wear adult-styled underwear? Our daughters are trying to look like grown-ups before they have grown-up bodies. Tweens wearing sexy underwear is just another example of all the other adult trends that have worked their way into childhood.
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